Diploma in Digital Marketing
About Digital Marketing:
Digital marketing promotes products or services through online channels like search engines, social media, and email, driving business growth in India's expanding digital economy. The sector sees explosive growth with ad spends projected at ₹69,856 crore by 2026, fueled by 900 million internet users.
Why learn Digital Marketing:
Learning digital marketing builds essential skills for promoting businesses online, offering strong career growth in India's digital economy with over 900 million internet users. It provides high demand and flexibility, complementing your IT education focus by marketing training programs effectively.
Job Market Demand
Over 1.5 million jobs projected by 2026, with roles like Digital Marketing Executive, SEO Specialist, and Social Media Manager in high demand. Averages ₹6-8.4 LPA overall, with executives at ₹1.2-5.4 LPA and managers ₹10+ LPA
Course Contents
| Module I – The Path to Digital Journey |
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What is Marketing & Marketing Management? |
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How has Marketing changed over the years? |
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What is digital marketing? |
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Understanding the Digital Consumer |
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Digital Marketing Channels/Platforms |
| Module 2 - Understanding B2B and B2C Marketing |
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What is B2B Marketing? |
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What is B2C Marketing? |
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Digital Marketing platforms used for B2B and B2C Marketing |
| Module 3: Branding and Performance Campaign Basics |
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Branding Campaign |
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Performance Campaigns |
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Usage of Branding Campaigns |
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Usage of Performance Campaigns |
| Module 4: Wordpress |
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CMS |
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Website types |
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Domain |
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Hosting |
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SSL certification |
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Creating pages |
| Module 5 - Brand Digital Presence & Optimization |
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Execute Website UI & UX |
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Understanding of Web Analytics Tools |
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Web Analytics Basics |
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Important metrics used to measure the performance in web analytics. |
| Module 6 - Social Media Marketing |
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What is Social Media Marketing? |
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Understanding the Basics of Organic Social Media Strategy? |
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Understanding the Basics of Paid Social Media Strategy? |
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Learning campaign creation on Social Media Platforms such as FB, IG, Twitter. |
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Matrix used to measure the performance of social media campaigns. |
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Use of AI in creation of social media ads. |
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Understanding the use of AIML in META campaigns to enhance the performance. |
| Module 7 - Search Engine Optimization |
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SEO Basics & 70+ Checklist |
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Deep dive in Keyword Research |
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On Page SEO |
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Off Page SEO |
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Technical Audit |
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Webmaster Tools |
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ASO Basics |
| Module 8 - Search Engine Marketing |
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How is SEM Different than SEO and SMM? |
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Types of Google Search Campaigns? |
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Keyword Research understanding. |
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Google Search campaign creation |
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Google Campaign Optimizations best practices |
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Bid management |
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Competition Research |
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Use of AIML to optimize the campaigns and improve the ad performance. |
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Use of AI for Ad creation. |
| Module 9 - Display Marketing |
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Display advertising basics |
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Google Display Network |
| Module 10 - Landing Page Development |
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Difference between LP and Website |
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LP development |
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Key Factors to note while Developing Landing Page |
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Developing LP and Thank you page development |
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KPIs of Web Analytics |
| Module 11 – A/B Testing |
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What is AB Testing? |
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Usage of AB Testing? |
| Module 12: Digital Funnel |
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Understanding linear marketing funnel |
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Nonlinear model |
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Funnel based strategy |
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Understanding - Retargeting/Remarketing strategies |
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Understanding - Lookalike Audience strategies |
| Module 13: Content Marketing |
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Create Editorial Calendar |
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Content Distribution Strategies |
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Content Marketing Analyze & Act |
| Module 14 – Effective Email Marketing |
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What is an email from a marketing point of view? |
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Building an email list |
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Metrics to Measure the performance of Email Marketing Campaigns |
| Module 15 – AdTech & MarTech Ecosystem |
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Role of AdTech & MarTech - Basics |
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AdTech Platforms understanding |
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MarTech Platforms understanding |
| Module 16: Mobile App Marketing |
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Mobile App Marketing Basics |
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Analyzing Mobile App Performance |
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Mobile App Campaign Creation |
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Understanding Mobile App Analytics Tools |
| Module 17: Google Analytics: |
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Importance of Google Analytics in Digital Marketing? |
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GA Walk Though - Identify relevant KPIs |
| Module 18: Digital Strategy & Planning |
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Building Digital Marketing Plans |
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Metrics to remember while creating a Digital Marketing Plans |
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Parameters used for measuring the success of Digital Marketing Plans |
| Module 19: Reporting Basics |
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SEM Reporting |
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SMM Reporting |
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SEO Reporting |
| Module 20: Influencer Marketing |
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Choosing right influencer |
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Creating pitch for marketing |
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Creating campaigns |
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Budget & reports |
| Module 21: Affiliate Marketing |
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How to earn online & affiliate |
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Amazon affiliate setup |
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Affiliate marketing tools |
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How to track report |
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Generating affiliate links and Methods |
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Best affiliate sites |
